We think in terms of investing in companies as opposed to buying and selling stocks. Now, we’re small enough that we can’t really buy companies like Warren Buffet might. But that’s the philosophy we come with. So we always want to own good companies. And we start with our definition as return on shareholder equity.
Actually, if you made a column and sorted companies by return on equity and sort them by reputation, you’d find that they pretty much marked with each other. Read the rest here.
